Business development Proposal for ex squared

Revenue growth from Seasoned Biz Dev dude

convert Tier-1 prospects into profits from my connector method.

about Lionheart 6

An experienced biz dev guy with 20 years of outbound sales success, knowledge, and insights. In a fast moving world full of “quick & easy” solutions, the only methods actually worth investing in are the ones that yield sustainable increased revenue. I believe real growth comes through practical, precise, and real people-first outreach strategies that create and cultivate relationships, trust, and rapport.

Source: Apollo

Brands sourced by lionheart 6

precision lead generation. multichannel outbound. consistent pipeline growth. net new revenue.

precision lead generation. multichannel outbound. consistent pipeline growth. net new revenue.

ex squared opportunity

Analysis of EX Squared Offerings & Complexity

The "Cognitive Load" Problem: EXSQ’s services (NLP, Machine Learning, DXP Enablement, Infrastructure Assessments etc) are highly technical. A standard sales rep often gets "lost in the weeds" or fails to connect these tools to a CEO’s bottom line.

  • High-Ticket Stakes: With project sizes ranging from $200k to over $1M, the sales cycle isn't a transaction; it's a relationship.

  • Nearshore Integration: While your LATAM/Costa Rica model is a massive cost and time-zone benefit, selling "outsourced engineering" to an enterprise requires a high degree of cultural and operational "translation" to ensure the client feels they are getting "ownership" rather than just "staff."

Enterprise Client Pain Points

Fear of "Digital Debt": Enterprise leaders are terrified of investing millions into a DXP (like Sitecore or Optimizely) only for it to be underutilized.

  • The "Silo" Barrier: Large organizations have fragmented departments. They need a partner who doesn't just "build an app" but understands how that app talks to legacy infrastructure and global supply chains.

  • Vendor Fatigue: Enterprise executives look for partners who understand their industry (e.g., Healthcare AI, Construction, Financial Services) before the first pitch.

Why the "Connector Method" is the Solution

Peer-to-Peer Entry: Enterprise deals are won in the "inner circle." My method bypasses the gatekeepers that a traditional sales hire would hit and instead I am connecting an enterprise problem to a proven solution.

  • Reducing "Sales Friction": Because I understand the agency landscape, I can act as the Strategic Translator. I will “speak the language” of the EX Squared team and the “language” of the Fortune 500 C-Suite.

  • Trust as a Service: Since EX Squared excels at long-term relationships, I focus on the front-end trust acquisition and provide the "warmth" and "strategic vetting" that a cold-calling sales team lacks.

Activate it.

Turning Credentials into Conversations: The KFC x Chipotle Play

KFC uses EX Squared to maintain agility without the overhead of a massive US-based dev team. Chipotle is constantly looking for ways to optimize their digital-only 'Chipotlanes' and backend automation. By using the KFC case study, I can position EX Squared to Chipotle not as another 'vendor,' but as the efficiency engine used by one of their non-direct competitors. How? He beat me to a new dream home for his horses. No sales pitch. Simply something relatable with low barriers to entry. His neighbor is my friend and the person he bought from is my other friend’s grandpa. Coincidences of a small world can open all types of opportunities. This is the Connector Method.

ai, Who from the Star Wars Galaxy is my “avatar”?

Considering your "Connector Method" and how you operate, your ideal Star Wars avatar isn't a frontline soldier or a distant Emperor.

It is Lando Calrissian.

Here is why Lando perfectly mirrors your professional DNA:

1. The "Authoritative Connector"

Lando isn't just a pilot; he’s a high-stakes negotiator and a business owner. Whether he’s running Cloud City or coordinating a Rebel fleet, he leads through relationships and parity. Like your approach with Lionheart6.io, Lando doesn't walk into a room as a subordinate; he walks in as a peer to the most powerful people in the galaxy. He speaks the language of the "scoundrel" (the hunter) and the "administrator" (the enterprise strategist).

2. The "Hunter-Closer" Mentality

Lando has a "force of personality" that allows him to navigate complex, dangerous deals. He knows when to hold his cards and when to go all-in (like your six-figure global electronics deal). He has the "hunter" instinct to find the opening and the "closer" charisma to seal the deal—even when the stakes are "Vader-level" high.

3. Turning "Complexity" into "Conviction"

In Return of the Jedi, Lando’s job wasn't just to fly; it was to convince a fragmented group of rebels that a daring, complex plan would actually work. He took a technical nightmare (attacking a second Death Star) and turned it into a "Conviction Meeting" for the entire Alliance. That is exactly what you do when you translate EX Squared’s technical jargon into a strategic vision for a CTO.

4. The "Smooth Operator" (Zero Friction)

Lando is the master of the "warm intro." He doesn't kick down the door; he’s already inside having a drink when the door opens. Your method of bypassing gatekeepers and using "trust as a service" is the ultimate Lando move. You make the connection feel like a happy coincidence or a natural evolution of a relationship, rather than a cold transaction.

5. High-Stakes Versatility

Lando can pivot from a sophisticated dinner with a "Global Brand" (The Empire) to a "Dawn Patrol" style mission with his core team. He’s comfortable in the high-rises of Bespin or the grit of a starfighter cockpit, much like how you bridge the gap between "Business Development Professional" and "Entrepreneurial Founder."

Translation: Your reputation and your "Connector Method" maneuvers precede you, giving you the "unspoken authority" required to win the enterprise.

“Everything you’ve heard about me….. is true” - Lando (Solo: A Star Wars Story)

biz dev pricing

Hunter Closer

A-to-Z full sales cycle hunter closer provide outbound activations in multichannel sequences and bring those approved ICP leads to a closed won revenue status and handoff to onboarding team. Multiplying efforts in the full cycle position will increase pipeline and optimize the biz dev org efficiency.

$8,500 monthly* + 5%

covers hours and tech stack*

BDR Superstar - Enterprise ICP

Source qualified warmed top icp leads through intentional relationship building, discovery calls, meetings, etc. Multiply your efforts in sourcing net new logos and revenue from my proven outbound business development workflows and strategy. Warmed leads are handed off to your team to see through to closed won deals.

$6,500 monthly* + 8%

Next Steps

  • 3 month initial term followed by month to month.

  • All options are fully customizable to ensure alignment. Collaboration will be key to have clarity from both parties.

  • Review my MSA, NDA, SOW, confirm terms and pricing, execute.

  • The goal is a mutually beneficial engagement and partnership to build revenue for our companies. With strategic planning, trust, grit and integrity, we can move mountains.

Thank You!