Business development Proposal for 85sixty

Revenue growth from Seasoned Biz Dev dude

convert Tier-1 prospects into profits from my connector method.

about Lionheart 6

An experienced biz dev guy with 20 years of outbound sales success, knowledge, and insights. In a fast moving world full of “quick & easy” solutions, the only methods actually worth investing in are the ones that yield sustainable increased revenue. I believe real growth comes through practical, precise, and real people-first outreach strategies that create and cultivate relationships, trust, and rapport.

Source: Apollo

Brands sourced by lionheart 6

precision lead generation. multichannel outbound. consistent pipeline growth. net new revenue.

precision lead generation. multichannel outbound. consistent pipeline growth. net new revenue.

the Agency growth dilemma

The Challenge: The "Signal vs. Noise" Crisis in 2026

The emergence of Agentic AI and automated outreach has created a paradox for agencies like 85sixty. While it’s easier than ever to reach a prospect, it has never been harder to connect with one. That’s where I come in.

  • AI-Generated Homogenization: Brands are being bombarded by automated, "personalized" AI pitches that all sound the same. This has caused high-value DTC and Travel CMOs to retreat into "Dark Social" and referral-only networks, making cold outreach almost entirely obsolete for high-tier acquisitions.

  • The Death of the AOR: Large-scale Agency of Record (AOR) deals are increasingly scarce. In a volatile economy, brands are opting for specialized, project-based "sprints" or "performance-first" engagements to mitigate risk.

  • Trust as the New Currency: In 2026, brands aren't looking for vendors; they are looking for vetted stewards who can navigate the complexities of data privacy and human led AI-driven marketing strategies.

The Solution: Relationship-First Growth

Lionheart 6 moves away from the "volume-based" treadmill. I recognize that 85sixty’s value lies in its deep expertise in DTC eCommerce and Travel/Hospitality. My approach centers on Strategic Relationship Development to penetrate these specific niches.

1. Quality Over Quantity

Instead of delivering 50 "curiosity" meetings, I’d rather focus on 5 "conviction" meetings (numbers are examples only). I spend my time identify brands where 85sixty’s specific tech stack (ie: Shopify, Adobe, CDP implementation) solves a documented pain point.

2. Targeting the DTC & Travel Ecosystem

  • Travel & Hospitality: I leverage a "Consultative Discovery" model. Travel brands are currently struggling with fragmented data. I position 85sixty as the data-science powerhouse that unifies their customer journey.

  • DTC Brands: It’s best to target mid-market to enterprise DTC brands that have outgrown their "scrappy" phase and need the sophisticated full-funnel media buying and CX/UX expertise that 85sixty provides.

3. Overcoming the "Project-Work" Trap

To combat the scarcity of AOR deals, my business development style focuses on Land and Expand. I source high-value, often one-channel projects with a strategic roadmap built-in, designed to evolve into the long-term, "trusted collaborator" relationships that 85sixty is known for.

homefield advantage.

San Diego is a key hub for brands in travel and dtc due to:

manufacturing infrastructure, marketing talent, cultural relevance, and investor access.

Let’s Get Messi. an example of my thinking and methods.

Mark Anthony Brands will “slow down” its Más+ by Messi rollout in 2026 and overhaul distribution after a rocky first 18 months. 🔄🥤
The company confirmed it’s retooling the brand—not ending it—cutting roles and shifting from DSD to direct-to-retail and DTC while narrowing channel focus. Facing missed first-year sales targets, Más+ plans to move from 16.9 oz PET to 12 oz sleek cans next year. The reset comes amid ongoing legal battles with PRIME over trade dress and a new Lanham Act claim challenging how Messi’s role was marketed. ⚽⚖️ source: Linkedin

Activate it.

The brand is struggling. It’s a great time to start a conversation with the right folks who have a stake in pivoting a brand with a huge celebrity backing. The parent company of White Claw may have some accolades in that space, but nothing like the 85Sixty’s potential for expanding their growth. There seems to be a lot of shakeups at Messi’s beverage group so finding the right contact is key and timing is everything to build a bridge through authentic connection: My son is named after Leo =). There’s my “ice breaker” that allows a conversation to start without talk of services or capabilities.

biz dev pricing

hunter closer

A-to-Z full sales cycle hunter closer provide outbound activations in multichannel sequences and bring those approved ICP leads to a closed won revenue status and handoff to onboarding team. Multiplying efforts in the full cycle position will increase pipeline and optimize the biz dev org efficiency.

$9,500* monthly

*Commission tbd

BDR Superstar

Fill your team’s calendars with warmed top icp leads. Multiply your sales teams efforts in sourcing net new logos and revenue from my proven outbound business development workflows and strategy. Warmed leads are handed off to your sales team’s inbox to see through from discovery call to closed won deals.

$6,500 monthly

Next Steps

  • 3 month renewals.

  • All options are fully customizable to ensure alignment. Collaboration will be key to have clarity from both parties.

  • Review my MSA, NDA, SOW, confirm terms and pricing, execute.

  • The goal is a mutually beneficial engagement and partnership to build revenue for our companies. With strategic planning, trust, grit and integrity, we can move mountains.

Thank You!